June 19, 2015

E-commerce

E-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the Internet.

Categories of e-commerce

B2B (Business to Business)

This involves companies doing business with each other.

Example is manufacturers selling to distributors and wholesalers selling to retailers.

B2C (Business to Consumer) —

B2C consists of businesses selling to the general public through shopping cart software, without needing any human interaction.

Example: Amazon.

C2B (Consumer to Business) —

In C2B e-commerce, consumers post a project with a set budget online, and companies bid on the project. The consumer reviews the bids and selects the company.

Example: Elance

C2C (Consumer to Consumer) —

This takes place within online classified ads, forums or marketplaces where individuals can buy and sell their goods.

Examples : Craigslist, eBay and Etsy.