June 19, 2015

Search Engine Optimization

Search engine optimization

Search engine optimization services

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results —often referred to as “natural”, “organic”, or “earned” results.

Onpage Optimization.

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • Internal Linking

Off-page Search Engine Optimisation

It refers to actions taken outside of your own website to impact your rankings wirefers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). thin search engine results pages (SERPs).

Backlinks

Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.

  • Natural links
  • Manually built links
  • Self-created links
Different types of SEO techniques and practices
  • White hat SEO
  • Black hat SEO-black hat SEO
  • Grey hat SEO

This kind of a SEO is a kind of a SEO which is neither black nor white.

Web page quality metrics
  • Number Of Visitors (And Their Source)
  • Bounce Rate
  • Average Time On Page
  • CTA Click-Through Rate
  • Conversion Rate
  • Goal Progress